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Physical Experience Concept
As part of my agency work for White Label, we collaborated on a concept for Hendricks Gin and a customer experience they wanted to distribute to patrons. We were given a script for an event that would happen, similar to a murder mystery style games night, except centred around the ‘Quest for the Golden Cucumber’. We had to come up with a back story of how the invite had arrived at the participants door and what it would look like/contain. My key contribution was the container idea and the back story of it, as well as some of the mocking up of items in the container. Have a read of ‘The Legend’ for a taste of my story.
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